SoAwk® stands for “Socially Awkward.”

The name was inspired by a feeling many people know well: being a little quiet, a little different, a little awkward in social situations, and completely okay with it. What began as a simple idea grew into a brand that celebrates individuality, creativity, culture, and self-expression.

At SoAwk®, we believe you don’t have to fit in to belong.scription text goes here

The name comes from the phrase “Socially Awkward.” For many people, being socially awkward isn’t something to hide. It’s part of what makes them unique.

SoAwk® embraces the idea that you don’t have to be the loudest person in the room to make an impact.

SoAwk® was founded by Eva Harrison, a Black American entrepreneur, book lover, community builder, and proud veteran passionate about celebrating culture, storytelling, creativity, and individuality.

I started SoAwk® to create products that celebrate culture, creativity, storytelling, and the freedom to be yourself. As a Black American woman, I draw on my experiences, heritage, and community to shape the brand, and many of our collections honor Black American culture, history, and lineage.

As someone who loves books, creativity, and meaningful conversations, I wanted to build a brand that felt authentic, inclusive, and rooted in the power of stories.

SoAwk® is more than apparel. It’s a creative space where individuality is celebrated, and people are encouraged to show up as themselves.

Yes. SoAwk® is proudly Black-owned, woman-owned, and veteran-owned.

These experiences have shaped the values behind the brand: resilience, service, creativity, community, and authenticity. SoAwk® exists to create meaningful products while building spaces where people feel seen, valued, and celebrated.

Every purchase directly supports an independent small business dedicated to creating thoughtful products and community-centered experiences.

Our designs are inspired by Black culture, literature, creativity, everyday experiences, and the stories that connect us. Some designs make a statement, some celebrate community, and others simply help people wear what they love.

Not at all. While the name comes from being socially awkward, SoAwk® is for anyone who values authenticity, creativity, self-expression, and culture.

We believe stories matter. Through our Nightstand Reading Collection, Spoken Thoughts Collection, literary goods, and book-inspired products, we celebrate books by Black authors and the communities built around those stories.

Spoken Thoughts Book Club is a reading community founded by Eva Harrison that focuses on books written by Black authors and featuring Black characters.

The Spoken Thoughts Collection is an extension of that community, featuring apparel and literary goods inspired by the joy of reading, storytelling, and connecting through books.

Yes. Many designs are created by SoAwk® founder Eva Harrison, with select collaborations from talented artists and creatives who help bring special projects to life.

Yes. Some SoAwk® products are released as limited editions or small-batch collections. Availability may vary, so if you see something you love, we recommend purchasing it while it’s available.

SoAwk® blends culture, creativity, literature, and self-expression into products that tell stories. Whether it’s a graphic tee, literary-inspired merchandise, a handcrafted bookmark, or a community-centered collection, every piece is created with intention and designed to help people feel seen, represented, and inspired.

Our mission is to create products that help people feel seen, represented, inspired, and connected through culture, creativity, and self-expression.

No. While apparel is a major part of the brand, SoAwk® also creates literary goods, handcrafted bookmarks, calendars, reading-inspired merchandise, and other creative products that celebrate culture, storytelling, and self-expression.

SoAwk® is for readers, creatives, introverts, dreamers, culture lovers, storytellers, and anyone who values authenticity.

Whether you’re proudly socially awkward, deeply creative, a book lover, or simply looking for products that reflect who you are, there’s a place for you here.

Absolutely not. But if you’ve ever felt a little different, a little creative, a little bookish, or a little outside the box, you’ve found your people.

Visit our Returns & Exchanges page or go directly to our Returns Center. Enter your order number and email address, follow the prompts, and we’ll send return instructions once your request is approved.

You can support SoAwk® by shopping our collections, sharing our products, joining our community, recommending us to others, and engaging with our content online.

Every order helps support an independent Black-owned, woman-owned, and veteran-owned small business.